Today will be 7 days since I posted a picture on Instagram. In the digital world, it's definitely considered a crime. I already start getting waves of guilt - I don't take a good care of my baby, she feels lonely. Look at this grid, she hasn't been changed for a week!
Despite this disastrous behavior, I still managed to get around 200 followers on The Week of Neglect. I decided to not follow popular advice for growing my social media following like:
- Post once a day every day. Twice even better.
- Post in a morning and at 8 pm, when everyone is checking their Insta.
- Post and grind. Make sure you spend at least 5 to 7 hours every day liking and commenting on others' feed so they notice you and maybe one day they'll follow.
If you as me, not happy with an idea of becoming the person who never stops Instagramming, but growing your following is vital for you, you as a brand or your business, then let me share some of my secrets that can help you not only promote your Instagram but also stay sane.
5 Secrets To Successful Growing your Instagram With Chic:
- Be clear on what your goals are. Do you really need to skyrocket the number of followers? Or you actually need to get more freelance gigs, or position yourself as an expert in your field? Knowing the answer to this questions will really show you what to prioritize.
- Know your gang. Don't be everything for everyone. Know who you're targeting, speak to them. Do not mix posts for your momma, drunk pictures from the last night party with the posts about your upcoming workshop. You can have a personal account for those first two.
- Don't post every day. If you don't have anything to post, just relax and forget about it, you already have much more other things to worry about. But if you stay true to your people, they will happily forgive you such crime.
- Hire help. You can't do everything on your own, we all know you want to. But, If you can afford it, hire a team of people who can sit there and like pictures of others (there are real people whose job is to like pictures, yes). Or find an online service that helps you grow your following while you sleep. (These services need a lot of cautiousness. Do your research.)
- Be authentic. In my opinion, real authenticity is in being dedicated to what you do. You don't have to reinvent the wheel, just be really clear on what the message you are trying to deliver on your social media.
Instagram is a great tool for exposing your work and engaging with the audience. But if it takes you a whole day to curate it, there's probably something wrong. It's really easy to slip off the road and call your friends just for a Brunch just because it's Instagram-worthy. In this very moment, I urge you to stop taking photos and start eating your fucking avocado toast.
Signing off, Bo.
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