Moi Boudoir. Moi (ru) = my (eng).
It is not a genre, it’s an approach.
Originally the French word boudoir, according to the Cambridge Dictionary, means a beautifully decorated room used in the past by a woman for sleeping, dressing, relaxing, and entertaining.
Moi Boudoir is yours by definition. You aren’t doing it for someone else. You are not meant to fit any standards of beauty. You are doing it for yourself in order to make the NOW immortal.
You know, when I tell people about boudoir they usually have an image of glamorous pictures in a kinky style. Cautiousness in relation to this type of photography is justified by Google Images. This is also a reason why there is so much shunning around it. The diversity of women’s beauty is compressed to the size of one standard: laces, stockings, smokey, heels. But this is only one side of perception. When I realized that, I decided that we can and should look at it from a different perspective.
Being an ambassador of all real in people, I’ve always thrived to use my camera as a tool to document this truth in every subject and tell their story. And Moi Boudoir is an instrument that allows me to talk to women of all kinds, giving them an opportunity to embrace their personalities through intimate imagery.
Each of us has our own path in life. We’ve come from the early years to who we are right now collecting experiences and learning the lessons. We’ve all come from different places. There are so many things that make us who we are and we have a right to choose which materials to use. So why do all the women have to squeeze their boundless representation into the size of a cabaret?
When I see how women struggle from self-consciousness, I realize how deep in our brain the stereotypes sit and how others’ point of view has historically became more important than anything else. Yes, I am not an exception. And this is why Moi Boudoir was born. It is YOUR boudoir, the place where you are dressing, relaxing, entertaining yourself. It’s a state of mind.